Creative Woodwork International (CWI) Names Heather Estby Kurvers as the Midwest U.S. Representative for its Outdoor Wood Furniture
Experienced Sales Professional Joins CWI as Senior Account Manager
Minneapolis March 17, 2004 Creative Woodwork International (CWI), a privately held U.S. company that imports naturally handsome outdoor wood furniture, announces that Heather Estby Kurvers has joined the company as senior account manager. She serves as the Midwest representative for CWIs Lifewood furniture, including the Veranda and Lifeware collections.
Heather has a degree in design and more than 15 years of experience in sales, including 7 years with the Aveda Corporation, says Bernadette Carroll, president, CWI. Her commitment to our company and product lines, as well as her emphasis on bringing comprehensive product knowledge to the sales process, make Heather a valuable addition to the CWI team.
I have a deep personal commitment to working with environmentally responsible companies that produce eco-friendly products. CWIs commitment to Forest Stewardship Council standards on sustainable wood harvesting is important to me, says Kurvers. When I also learned about CWIs unique product designs, quality manufacturing, and the value of its outdoor wood furniture, I knew I had found a company that I can enthusiastically represent.
Headquartered in Minneapolis, Minn., Creative Woodwork International (CWI) is a privately held U.S. company that imports beautiful and enduring outdoor wood furniture from Vietnam. Our manufacturer skillfully crafts our Lifewood furniture with naturally handsome hardwoods, eucalyptus and balau, sourced from plantations and forests certified according to Forest Stewardship Council (FSC) standards. Lifewood, including the Veranda and Lifeware collections, provides a superior alternative to meet consumers growing demand for distinctive, durable, and affordable wood furniture that brings comfort and style to outdoor living areas. More information on CWI, including Lifewood product catalogs and photos, is available at www.creative-woodwork.net.
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